All Season VA, LLC

Ноw tо Gеt Exposure wіth Yоur Videos

 If you're going tо usе videos online tо help уоu market уоur goods оr services, іt іs іmроrtаnt tо knоw hоw tо gеt exposure. What's thе point оf а great video іf nо оnе іs watching іt? Whеn уоu create а video tо bе viewed оn thе web, еsресіаllу wіth thе intentions оf marketing а product оr service, уоu nееd tо knоw hоw tо gain exposure.

The good news іs thаt thе Internet іs suсh а wіdеlу growing phenomenon thаt mоrе аnd mоrе people аrе usіng іt оn а daily basis. It's easier thаn еvеr bеfоrе tо market оn thе internet аnd mаnу people еvеn report exposure tо mоrе Internet advertising thаn аnу оthеr form оf advertising іn existence today.

What dоеs thіs mеаn? Тhіs mеаns people аrе usіng thе Internet; уоur prospective clients оr consumers аrе usіng thе Internet. Whеn уоu learn tо usе videos tо market уоur product оr service properly оn thе net, уоu саn tаkе advantage оf thіs great opportunity tо gain exposure wіth уоur videos. Іf you're worried аbоut hоw уоu'll dо іt, we're hеrе tо help.

 There аrе mаnу great ways tо gеt exposure wіth уоur videos suсh аs free submissions tо search engines suсh as:

•     Google video search
•     Yahoo video search
•     MySpace
•     YouTube
•     AOL
•     MSN
•     Media RSS feeds
•     RSS search engines
•     And more

You саn submit уоur video tо аll knоwn video search engines fоr free. Тhе top 10 sites fоr submitting videos (based оn market share) are:

1.  YouTube
2.  MySpace
3.  Google Video
4.  AOL
5.  BING
6.  StupidVideos
7.  Yahoo Videos
8.  Break
9. eBaums World
10. MSN
    

You have probably heard this recently, “email Marketing is Dead,” Welll…..it’s a matter of opinion. And I don’t believe it is.

"Today's marketing success comes from self-publishing Web content that people want to share. It's not about gimmicks. It's not about paying an agency to interrupt others." David Meerman Scott

There are some valid reasons why everyone in business, should be including eMail Marketing strategies into their overall yearly marketing plans & initiatives:

 According to the Direct Marketing Association (DMA), email produces an ROI of $40.56 for each dollar invested.

 Email marketing is inexpensive because all you need is an autoresponder, some content and marketing savvy. While you will have to pay for an autoresponder, you can create your own content and add your marketing savvy.

 Traffic, social media and email marketing are all important assets to grow and nurture. However, email provides the most value because you can better command your subscribers attention and an email list is something you own.

 It’s easy and inexpensive to target your database for the best results. You can separate customers based on the products they buy and then email them offers for similar products. You can collect personal data like their geographic location, interests and more to create more personalized correspondence. Subscribers can also share their preferences with you, so that you deliver with the frequency and type of content they wish to receive.

 While not everyone opens every single email they receive, being in someone’s email inbox increases your chances of getting noticed dramatically.

As an online merchant, your customers cannot see your face. They cannot hear your voice when you are recommending your products, and they cannot see the emotions on your face when you are telling your customers what benefits they can derive out of your products.

The Internet is a level playing field for every Internet marketer and merchant out there. The sheer connectivity means that you can reach everyindividual in the world. You are not limited by geographic constraints andanyone can be your customer or client.

This is precisely why you should overdeliver. When every competitor ofyours has access to everyone in the market, your only way of winning the battleis to overdeliver, again and again. When you  overdeliver, you present yourself as a person with the customer’sinterest at heart. You become a trusted friend and not a greed-driven marketerout looking for their money. Overdelivering is simply your only way todifferentiate yourself from your competitors.

You can start overdelivering by providing superb support for you customers. How many times have you been turned away with rude answers when asking about a certain product you purchased? Compare that with the number oftimes you have been provided very good service, as if you're being helped by apersonal friend. The ratio is just off balance, proving how scarce good customer support is. By providing excellent support to your customers andanswering to their every needs patiently, you will gain customers that are fiercely loyal to you because they know you have their best interest at heart.

When you provide excellent customer support, you're already ahead of most of your competitors. Take it a step further and think: in what other wayscan you over deliver to your customers?

One very good way is to give your customers a pleasant surprise when they make a purchase from you. For example, if a customer buys your cooking utensils, you might throw in a bonus recipe book for them. However, do not usethe bonus as an incentive for the customer to buy your products. Your products must be good enough to make the customer buy it in the first place, and the bonus must serve as a surprise element; you must not announce it in the product catalogue.

The final way is to build a long-lasting relationship with your customers. If a customer buys regularly from you, you should send greeting cards during birthdays and on every holiday, be it Christmas, New Year, Easter,even Chinese New Year! Your customer will again remember you as a friend, not abusiness associate, and will favour you above other merchants because of the warm relationship.

 So, remember to start overdelivering today!

Consider a Virtual Assistant to help you with these Marketing Tasks and much, much more.

• Newsletter Creation and Distribution
• Wrighting your Blog
• Posting to LinkedIn, Facebook, Twitter, MySpace, etc.
• Creating your Logo and Brand
• Creating your Marketing Materials
• Creating your Website

Virtual Assistants offer these and many more services, that you will find affordable and reliable.

Why not consider hiring a competent Virtual Assistant for your business today?