All Season VA, LLC

You have probably heard this recently, “email Marketing is Dead,” Welll…..it’s a matter of opinion. And I don’t believe it is.

"Today's marketing success comes from self-publishing Web content that people want to share. It's not about gimmicks. It's not about paying an agency to interrupt others." David Meerman Scott

There are some valid reasons why everyone in business, should be including eMail Marketing strategies into their overall yearly marketing plans & initiatives:

 According to the Direct Marketing Association (DMA), email produces an ROI of $40.56 for each dollar invested.

 Email marketing is inexpensive because all you need is an autoresponder, some content and marketing savvy. While you will have to pay for an autoresponder, you can create your own content and add your marketing savvy.

 Traffic, social media and email marketing are all important assets to grow and nurture. However, email provides the most value because you can better command your subscribers attention and an email list is something you own.

 It’s easy and inexpensive to target your database for the best results. You can separate customers based on the products they buy and then email them offers for similar products. You can collect personal data like their geographic location, interests and more to create more personalized correspondence. Subscribers can also share their preferences with you, so that you deliver with the frequency and type of content they wish to receive.

 While not everyone opens every single email they receive, being in someone’s email inbox increases your chances of getting noticed dramatically.